Why 80% of New Year's Resolutions Fail by February

01-06-2020 Home  »  Youtube  »  Why 80% of New Year's Resolutions Fail by February

Let me guess... New Year, New You?

Apparently according to an article U.S News posted back in 2015 by a guy named "Joesph Luciani", about 80% of us will follow the notion of... New Year, Same You.

While this dude has some solid credentials… There literally NO case study done to prove this statistic.

So.... that’s your daily reminder to never believe statistics you google without proper research.

Proper research these days = more googling. wink

But while maybe the 80% figure may not be totally accurate, I think we can all agree that… a ton of resolutions fail every year.

So Why?

Well after reading a few articles and case studies done by psychologists, I’ve simplified it down to 3 main reasons:

1. Your New Year's Resolution Sucks.


Let’s be honest they aren’t defined nor clear. If I was a writer for a major company, I’d say that according to my left nut, 86.43% of goals don’t have measurable characteristics.

They just aren’t clear.

So instead of creating a sucky new year’s resolution like “I’m going to go to the gym more!” or “I’m going to eat healthier!” or my personal favorite “I’m going to get sober”.

...yeah Brittany calm down. We all know you can’t give up those wine Wednesdays.

Realistically though, those goals are fine… if you clarify specifically what it means to you. What does it mean to go to the gym more? Does it mean to go once a day? Once a week? Once a month?

Apparently it means: Once a Year.

But if you set a definitive goal with quantitative values, you will either fail or succeed. There is no “I kind of did my resolution this year”. No.

You did it or you didn’t.

For me, I wanted to start a brand new YouTube Channel, and to do that, my goal of 2019 was to post 1 video a week to this channel for an entire year straight.  

But I did it. I didn’t kind of do it. No. I posted 52 videos last year. I apparently was the 8% of people who achieved their New Year’s resolutions.

…yeah isn’t that stupid by the way? 80% of people fail, yet only 8% succeed. So I guess the other 12% die each year or something.

But hands down… the biggest reason why most new year’s resolutions fail… is because your goals suck. Tighten them up and make it a pass or fail goal.

2. Too Overwhelming or Discouraging.


If all last year you spent your free time sitting on the couch eating pop tarts… AND your resolution is “I’m going to lose 60lbs this year”..

Ur DuMb.

That’s just too damn hard. Why? Because that’s a major lifestyle change. And the changing of a digit when you write the date on a piece of paper isn’t going to spark that change.

That’s like me starting my YouTube channel last year and saying, “I’m going to create this channel and my goal is to get 1 million subscribers this year”. That’s ridiculous.

Obviously not impossible, but ridiculously challenging nonetheless.

So what happens after 30 days, when you’ve only lost 4 pounds and you’re incredibly overwhelmed with how hard it’s going to be? Ya quit.

And I wouldn’t blame you! But it is your fault for setting a goal that’s way too challenging.

That’s why I tend to structure my life into smaller goals to make them more attainable and realistic – yet still working towards the big picture.

Instead of trying to lose 60lbs this year. Why not set your goal to lose 5lbs a month? That still reaches your big picture goal and gives you smaller bites to tackle.

3. You Just Aren't Ready.

Why do you want to make the change in the first place? Is your resolution truly something you want and are going to be motivated to get? Or is it just something other people have pushed on your or society wants you to do?

I’ve met plenty of people who say they want to start living a healthier lifestyle, but when they actually start to practice it… they hate it. Or people who say they want to make more money this year... but when it comes down to what they have to do (or more importantly, what they have to sacrifice) to earn more money, they aren’t willing to put in the effort.

If you aren’t ready, you aren’t ready. So don’t try to lie to yourself in the form of a “new years resolution”


And remember… January 1st is just a day on the calendar. It’s not a reset switch on your body. You can make change or set goals any day of the year. That’s why I recommend functioning in “90 day years”.

I treat a year like it’s 90 days instead of 365. This makes me constantly re-evaluate what I’m doing and helps me decide if I need to make change or set a new goal or pop some champagne in celebration.

It’s the way to go!

But set a goal that doesn’t suck, set an attainable goal, and set a goal you’re ready for.

Watch the video version of this post here.

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Hi, I'm Shawn Malkou. I'm determined to help you succeed. My question is, are you ready?

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About Shawn Malkou

He is the shawn-of-all-trades. Starting his entrepreneurship journey at the age of 14 with a dream and a single YouTube channel, he’s then since broken into countless industries. As the founder of Dream2Succeed, co-founder of DishTheDeal, co-founder of DirectionDesk, and lover of all things media – Shawn prides himself in picking up a new skill quickly to then share with others.

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Ready for the
next level?

Hi, I'm Shawn Malkou. I'm determined to help you succeed. My question is, are you ready?

Let's Do It